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EPISODE · Mar 5, 2021

Creating Meaningful Healthcare Campaigns for Multi-cultural Audiences

from SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators · host Society for Healthcare Strategy & Market Development

Many healthcare organizations are built on solid foundations of providing care to all segments of the population. But, in 2020, many realized that they might not be telling that part of their brand story to the right people at the right time. For organizations that have a true mission to serve multi-cultural segments, understanding the values of those audiences and finding the natural overlaps with your brand creates a base on which to build a solid strategy.

What this episode covers

Many healthcare organizations are built on solid foundations of providing care to all segments of the population. But, in 2020, many realized that they might not be telling that part of their brand story to the right people at the right time. For organizations that have a true mission to serve multi-cultural segments, understanding the values of those audiences and finding the natural overlaps with your brand creates a base on which to build a solid strategy.

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This episode was published on March 5, 2021.

What is this episode about?

Many healthcare organizations are built on solid foundations of providing care to all segments of the population. But, in 2020, many realized that they might not be telling that part of their brand story to the right people at the right time. For...

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