EPISODE · Sep 23, 2022 · 55 MIN
Creating New Categories & Enduring Brand Love with Rohan Mirchandani
from Brick by Brick: Building Insurgent Brands · host DSG Consumer Partners
An essential aspect of growing a business sustainably is consumer love. Do you resonate with your customer’s values and beliefs as a brand? Do you pre-empt and solve unmet needs?In this episode of Brick by Brick, we have Rohan Mirchandani discussing the story of epigamia. Tune in to hear: What brand Epigamia stood for when they started, and how its purpose and values evolved over timeThe secret sauce behind the incredible brand love they have garnered, apart from the quality of the products and mindful product launchesThe science behind staying on-brand as the company grows in sales and expands product lines You can also watch the full episode on the DSGCP website.
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An essential aspect of growing a business sustainably is consumer love. Do you resonate with your customer’s values and beliefs as a brand? Do you pre-empt and solve unmet needs? In this episode of Brick by Brick, we have Rohan Mirchandani discussing the story of epigamia. Tune in to hear: What brand Epigamia stood for when they started, and how its purpose and values evolved over timeThe secret sauce behind the incredible brand love they have garnered, apart from the quality of the...
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Creating New Categories & Enduring Brand Love with Rohan Mirchandani
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