EPISODE · Oct 15, 2012 · 29 MIN

Creating Scarcity

from Seth Godin's Startup School · host Earwolf & Seth Godin

Find out why scarcity is the only thing worth paying for on today’s episode of Seth Godin’s Startup School. Seth discusses having McDonalds milkshakes for breakfast, the lock-in effect, the large world that is the app market, and how your job is not to find more customers for your products, your job is to find more products for your customers.

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Creating Scarcity

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