Creating Shared Value- can it be measured? Chat with Marc Pfitzer from FSG Social Impact Consultants

What is Shared Value? Is this value measurable, and how do you convince business to pursue Shared Value in addition to profit? Find out about the roles of family businesses, how businesses can combine growth with shared value, and why leadership by example is so important with Marc Pfitzer, Managing Director of the Geneva Office of FSG Social Impact Consultants and Harriet Jackson, President oikos International. Check out Creating Shared Value article in the Harvard Business Review January 2011 (link: http://hbr.org/2011/01/the-big-idea-creating-shared-value) for more background information.