Creating social movements behind your organisation

How do you create a social movement for your organisation? It's something that we all try, but it doesn't always work. In this episode, we're looking at two recent movements to see if we can reverse engineer them. We'll look at the importance of a strong narrative, of a David versus Goliath story, of real-time feedback, and more. THE PROJECT - www.commsbreak.com Video and Audio links here - https://thepublicrelationspodcast.com/listen/ Or search for "The Public Relations Podcast" on all good podcast apps. CONNECT WITH ME - LinkedIn - https://www.linkedin.com/in/richard-midson/ - Website and newsletter - https://thepublicrelationspodcast.com/