Creating the Human Touch in Your GTM

Frannie Danzinger, VP of Sales, Strategic Accounts at Integrate, generates revenue by deepening relationships with prospects. With the return of in-person events, finding the balance between technology in their new AI-BDR role and the personal touch in sales is paramount.About this Pioneer > 0:36Biggest Challenges > 1:33Looking Forward > 4:25100 Pennies Game > 6:21Final Thoughts > 14:01View the 100 Pennies Game: Click Here!Follow Frannie Danzinger on LinkedInFollow Manoj Ramnani on LinkedInAbout this PioneerExperienced enterprise SaaS sales leader, player and coach. My passion is helping people to be their best and most productive selves, directly resulting in accelerating bottom-line company revenue. I value people, process and culture. I am currently VP Sales, Strategic Accounts at Integrate, a pioneer in demand orchestration software. I am fortunate to work with thousands of B2B marketers and hundreds of B2B marketing organizations to develop and scale their revenue-generating machines. My passion is to fully understand a marketer’s business and help to build a high-impact strategy, with efficient process, data and technology, to bring their strategy to life. I constantly challenge the status-quo.Having worked with smart marketers, savvy business pros and sharp technology professionals during my roles at 6sense, eXelate, a Nielsen Company and Bizo from 2012-2016, I fell in love with MarTech. I've experienced first-hand the power of MarTech and its ability to catapult - and hold back - marketing teams and business results. Coupled with years of agency media experience, it’s easy to get excited about the road ahead in strategic marketing supported by meaningful technology.When not working with marketers, I channel my personal passion to fitness. I am a trainer and coach, on and off the field as Group Fitness Instructor, Boxing Trainer, Spinning Instructor and Personal Trainer. If you cannot find me at my desk, be sure to check the gym!