Creating the Next Corner Store in the Age of Amazon - Michael LaVitola / Founder of Foxtrot

Michael LaVitola is the CEO and Founder of Foxtrot, a startup that could be thought of as a curated cornerstore with on-demand delivery. It is basically what you imagine your ideal convenience store would look like with an in store cafe and a ton of super cool beer, wine, food, gifts, and basic necessities.  Use code "ab079e" for $10 off your first order In This Episode You Will Learn: Why Michael decided to start Foxtrot What the first version of the product looked like Why they moved away from on demand to retail Why they splurged on pricey retail spots Why they will be having a coffee bar in all their stores going forward How they curate the products they stock What are their best selling and weirdest products What Michael thinks of Amazon's acquisition of Whole Foods What the future of retail looks like How they plan to differentiate themselves from Amazon's offerings Why it is important to know who your ideal investor really is Selected Links From The Episode: New Venture Challenge Craig Wortmann, Professor at Northwestern Kellogg Eater Favorite Books: Shoe Dog: A Memoir by the Creator of Nike by Phil Knight Setting the Table: The Transforming Power of Hospitality in Business by Danny Meyer Steve Jobs by Walter Isaacson