Creating the Right Content on the Right Social Media Platform with Jon-Stephen Stansel

In This Episode…Social media is an important tool but can be a lot to handle. In this week’s PR 360, we talk with Jon-Stephen Stansel, Director of Social Media at Chaotic Good Studios, about social media and its future. A little about Jon-Stephen: Jon-Stephen Stansel is a social media professional with almost a decade of experience in managing, building, and creating content for brand social media accounts. He has run social media accounts for Amazon Prime's Invincible animated series, Hyper RPG, Better Place Forests, the University of Central Arkansas, Texas State University, the Texas Department of Transportation, as well as consulting for many small businesses. Episode Timeline·      [01:10] Are you a coffee or tea drinker?·      [01:25] Any specific kind of green tea?·      [02:03] Can you summarize your expertise?·      [03:05] How do PR pros create content without going crazy?·      [04:47] Should PR pros split between longs and shorts (video)?·      [06:13] Are we seeing Meta only chasing trends?·      [09:11] How will this change affect brands?·      [10:41] Is it good or bad that Meta is only chasing after TikTok?·      [13:05] How should brands use shorts?·      [14:39] How can small businesses create effective strategies?·      [16:39] Should we be choosy on our content and platform?·      [18:47] Pick and choose your trends.·      [19:27] Could you share three important tips?·      [22:09] Take a break and don’t silo yourself.·      [22:58] What is going to shape the future of social media?·      [24:41] The future will be shaped by the future generations?·      [25:29] Fun question: If you could create a new social media persona, what would it be?·      [27:22] What characters do you usually create in DnD?·      [28:12] Where can people find you?·      [28:37] Final thoughtsOur Guest Today:·     Jon-Stephen Stansel was our guest today.Download Options·      Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!·      If you enjoyed this episode, leave us a review!Contact Us!●     If you want to get involved, leave us a comment!●     Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.