Creating the 'WOW, I need what she has' Effect

We've all experienced this 'WOW, I need what she has' effect as buyers. We meet someone and just immediately their energy, their vibe, their presence has us SOLD on whatever it is they are selling. So, how do you BECOME that person, rather than just buy from them? What can you do yourself to CREATE this 'wow, I need what she has' effect from the other side? What you don't need to do is be someone else, channel some kind of innate charisma you don't think you have, or 'wear' a version of yourself you don't want to be. NONE of that is required. Instead? You can create this effect by focusing on your INTERNAL CONTROLABLES. What's that about? Listen on to get the details...