Creating Tomorrow's Lifelong Member Today!

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On this episode of the GIG Podcast, tune in to learn from private club membership & marketing educator Melissa Hansen as we discuss how to make sure today’s ‘golfing again’ customer becomes tomorrow’s lifelong member.

Yes, there is a resurgence of golf around the world!  The pandemic has been golf’s shot in the arm that no one could have predicted!  But what happens once kids’ baseball games, vacations, and a return to office work all come back in full force?  How do we make sure that we take full advantage of this renewed interest in golf so that our tee sheets are not only full in 2021…but for years to come! 

Join James and Melissa on this value packed episode of the GIG Podcast as she shares her insights on how to make sure you have the systems and processes in place to turn an occasional visitor of your club into a lifelong member!

About Melissa Hansen

Melissa Hansen is a private club membership & marketing educator that provides resources to industry professionals who are striving to get creative and think outside the box.  With over ten years in the hospitality industry, Melissa has had the opportunity to learn from some of the most successful leaders in the business.  Melissa is eager to share the knowledge and information she has learned and provide you with clear strategies for your membership success!

Highlights of this episode that you won’t want to miss:

• 7:05 – Learn about what Melissa thinks are some of the qualities that make for a successful membership sales & marketing director at a club.
• 10:03 – How the approach taken today by the successful membership sales directors has evolved over time and why.
• 11:44 – How Melissa can help your club’s membership sales director ensure that prospective new members choose your club over the other options they have.
• 14:59 – What Melissa thinks are the specific things that consumers are looking for when they are considering investing in a membership at a club.
• 18:53 – What Melissa believes is the right path for clubs to take when trying to appeal to the new audience of people joining clubs today, and the risk that clubs run when trying to be all things to all people.
• 20:19 – What is the most important factor that consumers consider when contemplating the possibility of joining a club.
• 23:20 – The list of three things that Melissa believes a club should have to be successful when it comes to selling new memberships.
• 28:04 – The sure-fire way to get prospective new members feeling connected to the club even before they join, and how you can use other members of the senior leadership team to play a role in that process.

Melissa would love to hear from you so feel free to connect with her at any time.  She can be reached directly at 239.216.6422 or [email protected] and be sure to visit her website too for more information at www.melissahansen.com.

To learn more about Golf Industry Guru, and to gain access to online golf business education from the world's most successful business, golf, & hospitality industry leaders, visit us at www.golfindustryguru.com.