Creating Value-Add in a Commoditized Industry

Standing out in today’s market is more critical than ever. Distributors can’t just lean on product know-how and great customer service to differentiate. They have to go deeper. In this episode of Wholesale Change, Peter Neuberger, President and CEO of United Performance Metals, joined Ian Heller and Jonathan Bein to talk about how the distributor has built a successful value-added services model in the highly commoditized metals service center industry. Peter Neuberger has been in senior leadership roles over the last 30 years for a variety of manufacturing and distribution companies across industrial supply, building products and metals sectors. He is currently CEO of United Performance Metals, an ONI company. UPM is a global specialty metal service center company headquartered in Cincinnati, OH.