Creating value in marketing campaigns - Jeremiah Kariho Turyatemba

We had the privilege to host a marketing expert Jeremiah Kariho Turyatemba, with over a decade of experience in mobile, peer-to-peer, and online marketing. Jeremiah shares his unconventional journey from a Bachelor's degree in industrial and organizational psychology to becoming a business development specialist at Brighter Monday.  His story is filled with valuable marketing insights, including the importance of skilling, the impact of experiential marketing, and the evolution of tech startups in Uganda.  Jeremiah also delves into the success of major marketing campaigns and provides practical tips for proposal drafting and peer-to-peer marketing. Towards the end, he discusses the digital trends of the future, the challenges of doing business in Uganda, and the steps needed for Uganda to achieve a middle-class economy.  A must-watch for anyone interested in marketing, tech startups, and doing business in Uganda. 00:32 Jeremiah's Journey into Marketing 01:23 Early Career and First Job 04:26 Transition to Smile Communications 05:34 Joining Safe Boda and Brighter Monday 10:14 Marketing Insights and Trends 24:12 Effective Proposal Drafting 29:34 Future Digital Trends and Policy Recommendations 33:14 Achieving a Middle-Class Economy in Uganda Follow up with Jeremiah on Linkedin! Share your feedback and inquiries at [email protected] or call/WhatsApp +25678537996.  PODCAST DISCLAIMER.  The views and opinions expressed in the episode are those of the guests. They do not represent or reflect the official position of the ON Uganda Podcast, so we do not take responsibility for any ideas expressed by guests during the Podcast episode. You are smart enough to take out what works for you.  As of 16.08.24.