Creating Value in Your Power Brand with Adam Armbruster

Welcome to episode 179 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Adam Armbruster to discuss how you can create value using your power brand.  Adam is a senior partner with ESA & Company, a business growth firm headquartered in Red Bank, New Jersey. Adam's business experience transforms organizations by turning traditional media marketing and advertising myths into profit realities. His special focus is how to create a winning message, an effective media plan, and an overall umbrella theme to an advertising plan that drives consumer response. Adam's success is driven by his ability to identify areas of untapped potential within the advertising budget, develop the right message to deliver to new customers, and then zero-base advertising plan to create maximum new customer counts and profits.  Adam previously served with the ABC/Disney Television Station Division as Director of Retail Marketing. He appears regularly on the Fox Business Network, TVWeek.com, Ward's Dealer Business, MSNBC.com, Advertising Age, The Wall Street Journal, International Business Times, TV NewsCheck.com, Entrepreneur Magazine, Investors Business Daily, E! Television, The Boston Globe, Travel Weekly and more.     What you'll learn about in this episode: Who Adam Armbruster is and what ESA does How Marketing has changed in the last decade What it means to be a power brand attorney Learn how to become a household name in your market Why you should embrace AI in your law firm   Resources:  https://www.linkedin.com/in/adam-armbruster-4bb862a/ https://twitter.com/AdamonTV https://powellandsons.com/ Here is what business owners found out the hard $$$$ way: https://adaptdigitalsolutions.com/blog/videos/one-reason-why-angi-leads-is-getting-so-many-complaints/   Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind