EPISODE · Apr 29, 2026 · 24 MIN
Creating value marketing that stands out, with Domino's CMO
from Ad Age Marketer's Brief · host Ad Age
As pizza's value wars intensify, Domino's is rethinking how to deliver value without blending in. CMO Kate Trumbull discusses the brand's focus on consistent deals, menu choice and "talk value" promotions like Emergency Pizza and You Tip, We Tip. She also discusses making the brand more "craveable" through a recent rebrand.
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Creating value marketing that stands out, with Domino's CMO
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