Creating VIP Experiences for Every Guest: Champagne Festivals and Luxury Events Ep. 96

from Giraffes Don't Eat Steak - for curious marketers who zig when others zag! · host Erica Mackay and Alex Bilney

Creating VIP Experiences for Every Guest: Champagne Festivals and Luxury Events Ep. 96In this episode of Giraffes Don't Eat Steak, hosts Erica and Alex welcome Michela Gordon, Managing Director of Javelin, to discuss the extraordinary success of their champagne festivals in South Africa. From humble beginnings with just 15 champagne houses in a small room to now hosting elaborate events with 40+ houses and 500 guests per night, Mikaela shares insights on what makes these luxury events special.Learn how attention to detail and passion for the category have created a unique experiential marketing success story. Whether you're an event planner, experiential marketer, or simply love champagne, this episode offers valuable lessons on creating exceptional customer experiences, managing complex events, and building a category through passion and deep knowledge.Chapters00:00 - Introduction to Michela Gordon from Javelin03:37 - The Champagne Shop: A Digital Innovation07:04 - The Festival Experience: 40+ Houses12:16 - Creating Equal Opportunity for Houses15:24 - Digital Registration System for Events17:56 - The VIP Experience: Everyone's Special19:20 - Biggest Challenges in Event Management21:39 - Finding Solutions, Not Problems26:55 - Growing the Champagne Category in Africa32:02 - Advice for Aspiring Event OrganisersConnect with the hosts:Erica: https://www.linkedin.com/in/erica-mackay/Alex: https://www.linkedin.com/in/alex-bilney/Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com#MarketingStrategy #BusinessMarketing #TargetAudience #MarketingTips #OfficePolititcs #MarketingPodcastConnect with the hosts:Erica: https://www.linkedin.com/in/erica-mackay/Alex: https://www.linkedin.com/in/alex-bilney/Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com#MarketingStrategy #BusinessMarketing #TargetAudience #MarketingTips #OfficePolititcs #MarketingPodcast

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This episode was published on August 20, 2025.

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