Creating viral moments, cease and desist letters & turning down a major acquisition offer with Mid-Day Squares co-founder Lezlie Karls

Today we are learning from Lezlie Karls, Co-Founder of Mid-Day Squares. What are Mid-Day Squares I hear you ask: They’re vegan protein bars that are also known as little pieces of heaven perfectly designed to stop your hunger or cravings in between meals. And they’re on a Mission To Take Over The World Of Healthy Snacks. In this episode we’re talking about a solid 10/10 sampling program they launched with, overcoming hurdles with manufacturing and operations, turning down an acquisition and some crazy drama they went through when Hershey’s came banging on their door with a cease and desist. LINKS WE MENTION: Mid-day Squares Instagram Lezlie's Instagram Lezlie's LinkedIn Female Startup Club's Instagram Doone's TikTok Doone's Instagram In partnership with Klaviyo, the best email marketing tool for ecommerce businesses. Female Startup Club's YouTube Female Startup Club’s Private Facebook Group Say hello to Doone: [email protected] 📱 Join 160K smart chicks in the Female Startup Club universe: → Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc → Female Startup Club's Instagram: www.instagram.com/femalestartupclub → Doone Roisin's Instagram: www.instagram.com/dooneroisin → Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/ Hosted on Acast. See acast.com/privacy for more information.