Creating Win-Win Sponsorships - TSI10.16

When it comes to sponsorships, logos on lanyards and tote bags are old school! What’s needed today are relevant opportunities which enhance the overall experience and are customized to the needs of both exhibitors and attendees. Prefer to listen instead? Just click the play button at the bottom of this entry! Too many show organizers use a laundry list of sponsorship options that hasn’t changed in a decade or two. (And don’t get me started on those unimaginative “gold-silver-bronze” packages!) Instead, it’s important to think about what each audience wants: exhibitors/sponsors want to increase their visibility and interaction with attendees, while the attendees want