Creating Your Advantage Intro- Ep1

Creating Your Advantage Intro- Ep1

Release Date: 06/10/2019

Description: Hi! My name is Edward Fox. This is the first episode of my brand new Podcast, Creating Your Advantage. I hope you enjoy it! --- Support this podcast: https://podcasters.spotify.com/pod/show/edward-fox/support

Explicit: No

Creating Competitive Advantage

Release Date: 02/04/2022

Description: Creating Competitive Advantages 1. What is a Competitive Advantage? a. What separates your company from your Biggest Competitor? b. How do you compete against the big company in town? c. Why would a school keep renting from your business when they can get it cheaper from the low baller in town? 2. Competitive Advantage – is what separates you from your competitors - a. Do you ever think about what separates you from your competitors? b. Do you ever really sit down and look at your competitive advantages and evaluate how you can use your advantages to market your services? c. One of the biggest marketing flaws of most companies ( Party Rental or otherwise) is the failure to fully reap the benefits of their competitive advantages. Either the company thinks they have an advantage and they don’t or they have an advantage and they fail to realize it. 3. So What is a Competitive Advantage? a. Competitive Advantage is Objective, not Subjective – Other words for something to be a competitive advantage it has to be measurable. For Example – “We offer quality equipment”, “We are on Time with Deliveries”, “We Have great customer service”, “We have the Newest and Best Equipment in Town” – EVERY COMPANY SAY THESE THINGS!!! These are not competitive advantages. So if every company is saying these types of things are they Competitive Advantages??? NO 4. Competitive Advantages are Measurable and they are Deadly Marketing Tools if Used Properly in Your Marketing! a. Low Ballers or Price Cutting is a Competitive Advantage because it's measurable, however, should you fight with price cutters by cutting your price? Case Study: Walmart is the Low-Cost provider of basically everything, but do they have competitors offering the same products for more money and thriving? Yes, they Do – Target, Dicks (Walmart is the largest sporting goods seller in the world), Best Buy – Why are they Thriving? Because they embrace their competitive advantages. Kmart on the other hand made the attempt to compete with Walmart as a low-Cost provider when they offered their famous Blue Light Specials – What happened? Customers came in their store and purchased the blue light specials but nothing else and it drove Kmart into bankruptcy. DO NOT LOWBALL TO TRY AND GAIN A COMPETITIVE ADVANTAGE! That is a crucial mistake!!! Embrace your companies quantitative competitive advantages. 5. So what are your actual Competitive advantages? a. Create Competitive advantages to market against your competition thereby eliminating their lower price advantage. b. Internal Competitive Advantages vs. External Competitive Advantages- c. Internal advantages - are things you do that your competitors really have no idea about. i. Ex. follow up calls, emails, or texts a day or two after the rental to make sure service and equipment were satisfactory. ii. Ex. Mass emailing your customers an insider’s view of the new equipment you have coming in for the next season. Do this prior to Internet Posting. iii. Ex. Sell the fact that you will always provide your customer with a copy of your insurance policy without asking.. this is an extremely solid selling point when bidding against a low baller who typically will NEVER mention their insurance policy. Especially with schools, churches, organizations, and municipalities. d. External Advantages - are things you market to your customers in the public forum. Say them Loud and Proud – Market them high and Low but make them be objective, not subjective.        i. Cleaning Day – Take Pics of your equipment being cleaned and shout it from every social media platform you have that your equipment is routinely cleaned and sanitized.        ii. Largest Selection - If you have the largest selection of waterslides or bounce houses in your area- say so        iii. Offer Guarantees – On-time deliveries are a huge thing – if you offer a guarantee of on-time delivery within 30 minutes or the customer gets a discount on their order. This provides the customer with a sense of reliability in your company. iv. Value-added- rather than trying to compete on price and cut your rates, offer add ons such as a cotton candy machine for free with a rental of a large bounce. Offer ½ day rentals if your competitor does not, it may give you a serious competitive advantage. v. Promote numbers rather than words- “95% of our business comes from referrals” sounds a lot better than “We have great Customer Service” vi. Promote That you train your employees in the safe setup of all equipment- “All employees go through a ___ week extensive training period in the setup of all equipment because our customer's safety is our main concern” 6. Carefully Evaluate Your Competitors Advantages – Don’t neglect to pay attention to your competitor’s advantages. You may be the big dog now but if neglect you're knowing what your competitors are doing it could quite easy for them to overtake you and you lose what competitive advantages you have. a. Investigate their website b. Look at all their social media, Facebook, Twitter, Instagram c. Pricing comparison 7. Strengths are important but they are NOT competitive advantages- yet in their eagerness to draw attention to themselves companies will often brag about assets that are commonplace. Example: Family-owned and operated- do you really think customers care if your business is a family operated? Do you think that the average Budweiser drinker cares that Budweiser is a family-run company? a. Strengths but not advantages      i. Good Customer Service      ii. Quality      iii. Reputation      iv. Good Results      v. Our Employees      vi. Knowledgeable Staff      vii. Consistent Management Competitive Advantage WorkSheet 1. What are your company’s most critical competitive advantages? ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ 2. What do your employees think your competitive advantages are? _____________________________________________________________ _____________________________________________________________ _____________________________________________________________ 3. What are your competitor's competitive advantages? _____________________________________________________________ _____________________________________________________________ _____________________________________________________________ 4. How do you respond to a customer when they ask “Why should I rent from your company? ____________________________________________________ _____________________________________________________________ _____________________________________________________________ 5. What actions does your company take to create a culture that seeks out competitive advantages? _________________________________________ ______________________________________________________________ ______________________________________________________________ 6. Do your statistics back up what you say are your competitive advantages? ______________________________________________________________ ______________________________________________________________ ______________________________________________________________ 7. What competitive advantages do you currently have that can disappear quickly if your competition zeros in on you?___________________________________ _______________________________________________________________ _______________________________________________________________ 8. Have you had someone call your competitor and ask them "Why should I purchase from you over your competition?" to hear their response? _______________

Explicit: No

Creating the Digital Advantage

Release Date: 06/08/2022

Description: I got into technology value creation exactly 19 years ago. I still remember how it happened. I read an article in the Harvard Business Review that made me question everything I was doing as a software executive. It was an article by Nick Carr, titled “IT doesn’t matter”.The article claimed that technology added no value. Or specifically, technology didn’t create any strategic advantage. Why? Because technology was everywhere, cheap and available to anyone who wanted it. I disagreed with the article and wanted to do something about it. So I spent almost 20 years trying to prove the author wrong. In some ways he was right and in many ways he was wrong. No matter what, a single article changed everything I ended up doing for a living and made me obsessed about the value technology can create.  Here's what happened.

Explicit: No

RASle Dazzle : Using Your Reticular Activating System | Ep. 53

Release Date: 09/28/2021

Description: In this episode, Sarah continues the topic of creating the life you want. Today she explains your brain's Reticular Activating System (RAS) and how you can use it to your advantage to help you focus on the good life you want to build.

Explicit: No

The Brand Journalism Advantage Podcast With Phoebe Chongchua

Release Date: 09/23/2020

Authors: Phoebe Chongchua, Brand Journalist, New Media Marketing Strategist

Description: Listen to the podcast that gives brands a competitive advantage. Each episode is packed with tangible tips on marketing, social media tools, entrepreneurship, creating greater ROI, and inspiration to build a thriving brand. Learn to be the Media and publish content that gives your business a competitive advantage.

Explicit: No

Focus On Creating your Ultimate Self (FOCUS) @ Work

Release Date: 08/26/2020

Authors: Andrea Corbett

Description: Focus On Creating your Ultimate Self (FOCUS) @ Work is about educating, empowering and inspiring individuals with stories from people who have used their adversity and turned it into an advantage to start their own business.

Explicit: No

Your Competitive Advantage

Release Date: 12/14/2021

Authors: TalkZone.com

Description: As a small business owner or manager, have you ever felt overwhelmed by an ocean of information? Sort out the relevant information without spending the big money: listen to Your Competitive Advantage with host Tom Tubergen.

Explicit: No

Credit Card Tips

Release Date: 04/07/2021

Authors: Daily Credit Tips

Description: Tips on how to manage your credit card to your advantage.

Explicit: No

Creating Your Reality

Release Date: 04/28/2021

Authors: Kathelyn Bonilla

Description: We enter this life with baggage, that we did not claim. We inherit and are programmed with beliefs that limit, hindering our souls- our potential. Generational trauma, childhood upbringing, and our society have affected our ability to communicate our emotional needs, our relationships, our self-esteem, and more importantly our general well-being. This podcast focuses on healing, on learning, on growing outside what has been given to us so that we can truly and authentically create our own realities and thus live our own realities. Support this podcast: https://anchor.fm/kathelyn-bonilla/support

Explicit: No

Creating Your Happy

Release Date: 04/30/2021

Authors: Theresa

Description: CreatingYourHappy is a real-life personal podcast discussing everything and anything that's hard to talk about. From physical and mental health, to trials as parents and in life. We'll dive into deep topics to unpack the raw feelings we have down deep in our hearts. Positivity is the way, and I’m here to share mine with you! Join me bi-monthly for a new episode and let's create our best happiness together!Follow me on IG https://instagram.com/creatingyourhappypodcastFollow me on Facebook https://facebook.com/CreatingYourHappyPodcastFollow me on my website: https://creatingyourhappy.com

Explicit: No

Creating your Biz

Release Date: 01/31/2022

Authors: Quirine Franken

Description: Tech tips for starting and growing businesses.

Explicit: No

Creating Your Reality

Release Date: 04/22/2021

Authors: Creating Your Reality

Description: In Creating Your Reality, whether you're a business executive or entrepreneur, it's all about taking your game to the next level. Scott shares key leadership and business tips, along with interviewing rockstars who've created their own reality by pursuing their passion and going after their dreams.

Explicit: No

Creating your happy

Release Date: 12/30/2021

Authors: Theresa Tapia

Description: In this podcast, we talk about everything! From health and mental health, to the trials we go through as parents. I want to dive into things and unpack the feelings we have way down deep inside our hearts. Positivity is the way, and I’m ready to share some with you all. Join me every week for a new (and hopefully helpful) episode about life and how to create your best happiness! Follow me on IG https://instagram.com/creatingyourhappypodcast?utm_medium=copy_link

Explicit: No

Creating your happy

Release Date: 01/10/2022

Authors: Theresa Tapia

Description: In this podcast, we talk about everything! From health and mental health, to the trials we go through as parents. I want to dive into things and unpack the feelings we have way down deep inside our hearts. Positivity is the way, and I’m ready to share some with you all. Join me every week for a new (and hopefully helpful) episode about life and how to create your best happiness! Follow me on IG https://instagram.com/creatingyourhappypodcast?utm_medium=copy_link

Explicit: No

creating your legacy

Release Date: 04/07/2021

Authors: mitchell

Description: Hi, my name is Mitchell Crocker. For the last couple of years, I’ve been studying Psychology, Spirituality, Business and other elements of personal development independently. I am a mindset coach. Helping people to re-engineer their mindset and heal from emotional trauma. My goal with the podcast and business is to help train the mind to be your biggest asset.The personal development journey is about enjoying life, learning and being able to think independently.

Explicit: No