Creating Your Manufacturing Marketing Foundation

In this week's episode, I sit down with Nicole Donnelly, the Founder and CEO of DMG Digital. We are both marketing agency owners in the manufacturing and engineering space, so we really dive into what we see as the main challenges manufacturers face when it comes to marketing from executive buy-in to consistency and long-term strategy.  Here are the topics we covered in this episode:Executive buy-in of marketing effortsMarketing and sales silosSales enablement materialsThe value and ROI of consistencyThe difference between SME and AI sourced contentWhere to begin marketing for manufacturingThe Artificial Intelligence vs Service Matter Expert (SME) discussion was a great topic to bring up. Nicole and I agreed that there is a place for generative AI tools like ChatGPT in your content and marketing strategy, but if you want valuable, trustworthy content that converts, it's best to source your content from your experienced internal talent. Nicole also shared her advice for marketing efforts that become stagnant and when to elevate your marketing strategy into paid advertising, video, podcasting and more.Resources2023 State of Marketing to Engineers Research Guide, including previous research reportsNicole Donnelly on LinkedInGenerative AI for Content MarketingConnect with TREW Marketing Learn About TREW Marketing Order the book! Content Marketing, EngineeredConnect with WendyTREW Marketing is a strategy-first content marketing agency serving industrial companies that target highly technical buyers. With deep experience in electronics, test and automation, software, and engineering services, TREW Marketing helps clients build trust and generate demand.