Creation over Commodities — with Joe Ferrara of Resonance

#59. Resonance is a venture-operating company that is helping designers scale their brands at record speeds. We talk with its co-founder, Joe Ferrara, who started the company with Lawrence Lenihan after spending close to a decade investing in consumer brands and realizing the importance of flexible supply chains and modest capital raising. Resonance is the pair’s most ambitious project yet, as they seek to redefine the skillset, infrastructure and capital needed to succeed today while Amazon and Zara continue expanding. The Loose Threads Podcast features in-depth discussions with leaders across the rapidly changing consumer economy.