Creative Advertising with Patrick Collister on The Six Sells Podcast

In this episode of The Six Sells Podcast, Mike Nicholson spoke to advertising royalty Patrick Collister, Custodian of The Caples Awards, creative guru, ad trainer, honorary Fellow of the IPA and author extraordinaire about his distinguished career.Here are some of the topics discussed:Writing the ‘Accrington Stanley, Who Are They?’ Milk ad and the story behind itHiring planners to test a hypothesis and test patterns within data to drive insightsGetting signoff from everyone including Ian Rush, to Liverpool FC to Margaret Thatcher The proudest ads of Patrick’s career from ‘The Water in Majorca’ to Heinz Baked Beans Making ads memorable and the difference between the 80’s and todayLeft brain advertising and the importance of featuring relatable characters and peopleThe process of writing a TV adThe ingredients of the perfect ad and the three P’s - people, plot, placeImportance of creativity and changeAbout The Six Sells Podcast:The Six Sells Podcast is for people working in marketing, media, advertising and adtech.There are over 100 episodes and counting, and the biggest episodes have achieved 30,000 views across all platforms.Want to get in touch? Email [email protected]‍Who is Six Sells?Six Sells is an executive visibility agency for CEOs and senior leaders working in media, advertising, and technology.Content published by executives consistently reaches more people, earns more engagement, and attracts more meaningful responses than content published by brands.With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business.