Creative Automation Is Your Best Friend: Beating Creative Fatigue at Scale

Chris sits down with Rory Leadbeater, a Performance Creative Manager at Media Thesis who bridges the gap between account management and design. Rory walks through her path from a COVID-era high school graduate navigating college, to landing at Media Thesis after a cold email from Chris - and building a two-year run turning creative briefs into performance-driving campaigns.They get into what performance creative actually looks like in practice:How a brief becomes a fully fleshed-out, multi-channel campaign in as little as three daysWhy a strong, flexible headline is the backbone of any cross-channel narrativeHow creative automation tools are changing the resize-and-approve grind into a system built for constant A/B testingHow Rory's team uses automation not to limit creativity, but to free up capacity for more of itRunning creative test after creative test until fatigue is designed out of the equation entirelyThe two also get into AI's growing role in the creative process, why the person "feeding the machine" still matters more than the tool itself, and Rory's take on where Adobe's AI-forward tools (and Canva) fit into a modern creative workflow.For agency owners, media directors, and creative teams looking to reduce creative fatigue and build a faster, smarter production pipeline, this episode is a real-world look at what that actually takes.More from The Brick Wall:⁠MediaThesis.com ⁠Subscribe on ⁠YouTube⁠ ⁠Follow us on LinkedIn