Creative but Practical Uses for AI Today in Hotel Sales, Marketing, and Revenue Management (Takeaways From HSMAI's Latest Event) - Lou Zameryka

In this episode, Lou Zameryka, founder of Alively and partner at Ventures Hospitality, shares insights on the creative use of artificial intelligence in the commercial functions of hospitality - sales, marketing, and revenue management - from a recent HSMAI event.Listen now to hear about:The importance of understanding different types of AI and their applications in the hospitality industry.How AI can be practically applied in sales training using video avatars and gamification.The role of generative AI in marketing and the need for hotels to optimize their content for AI-based conversational search.The concept of attribute-based pricing in revenue management and its potential to enhance revenue by targeting specific customer cohorts.The idea of AI-native companies and "boundaryless intelligence."Links:Lou's LinkedIn post about this HSMAI eventUpcoming events by HSMAIOther episodes with Lou:Building Booking.com: Lessons In Culture, Innovation, And Global Growth from Behind The SceneUnlocking Human Potential: The Power of "Healthspan" in Hospitality A few more resources:If you're new to Hospitality Daily, start here. You can send me a message here with questions, comments, or guest suggestionsIf you want to get my summary and actionable insights from each episode delivered to your inbox each day, subscribe here for free.Follow Hospitality Daily and join the conversation on YouTube, LinkedIn, and Instagram.If you want to advertise on Hospitality Daily, here are the ways we can work together.If you found this episode interesting or helpful, send it to someone on your team so you can turn the ideas into action and benefit your business and the people you serve!Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands