EPISODE · Nov 1, 2024 · 9 MIN
Creative Data Integration Tips
from We Are, Marketing Happy - A Healthcare Marketing Podcast · host Hedy and Hopp
In this episode, Jenny Bristow, CEO of Hedy & Hopp, is joined by Suzie Schmitt, Senior Digital Producer, to chat about creative solutions for data integration in marketing dashboards. Building on recent discussions about privacy and analytics at industry conferences, they discuss a workaround that enhances the reporting capabilities of data—while staying HIPAA compliant. Additional Episode Highlights: ● Call Tracking Challenges: Using CallRail’s HIPAA-compliant product and the difficulties in accessing comprehensive reporting data. ● Identifying Essential Data: Determining which data fields are necessary for analysis while avoiding sensitive information. ● Secure Data Management: Managing API keys and maintaining compliance by operating within a secure environment. ● Enhancing Reporting Dashboards: Creative data integration can lead to more robust and informative marketing dashboards. Connect with Suzie: ● LinkedIn: https://www.linkedin.com/in/suzie-schmitt/ Connect with Jenny: ● Email: [email protected] ● LinkedIn: https://www.linkedin.com/in/jennybristow/ If you enjoyed this episode we’d love to hear your feedback! Please consider leaving us a review on your preferred listening platform and sharing it with others.
What this episode covers
In this episode, Jenny Bristow, CEO of Hedy & Hopp, is joined by Suzie Schmitt, Senior Digital Producer, to chat about creative solutions for data integration in marketing dashboards. Building on recent discussions about privacy and analytics at industry conferences, they discuss a workaround that enhances the reporting capabilities of data—while staying HIPAA compliant. Additional Episode Highlights: ● Call Tracking Challenges: Using CallRail’s HIPAA-compliant product and the difficulties in accessing comprehensive reporting data. ● Identifying Essential Data: Determining which data fields are necessary for analysis while avoiding sensitive information. ● Secure Data Management: Managing API keys and maintaining compliance by operating within a secure environment. ● Enhancing Reporting Dashboards: Creative data integration can lead to more robust and informative marketing dashboards. Connect with Suzie: ● LinkedIn: https://www.linkedin.com/in/suzie-schmitt/ Connect with Jenny: ● Email: [email protected] ● LinkedIn: https://www.linkedin.com/in/jennybristow/ If you enjoyed this episode we’d love to hear your feedback! Please consider leaving us a review on your preferred listening platform and sharing it with others.
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Creative Data Integration Tips
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