Creative Differentiation in Rural America, Digital Streaming TV and the Power of Video, with Steve Ahrens

Steve Ahrens has led a successful career in the propane and state government industries. Currently residing in Jefferson City, Missouri, Steve serves as the president and CEO of the Missouri Propane Gas Association (MPGA) and the Executive Director of the Missouri Propane Education and Research Council (MOPERC). A Missouri native, Steve began his career as a reporter for a rural Missouri newspaper, where he covered local sporting events and learned the importance of personal connections and communications. He later transitioned to a career in government, serving as Director of Publications for the Missouri Secretary of State's office for over 12 years before accepting his current position with MPGA. He received his bachelor's degree in communications from Southwest Missouri State University and master's degree in journalism from the University of Missouri. With a passion for the rural American way of life, he is a member of several propane industry groups and serves on national steering committees and state advisory groups. Hear Steve's thoughts on creative differentiation in rural America, our take on digital streaming TV and the power of video, and more about a unique trait of great leaders. Listen to the latest episode of OUTdrive now! What you'll learn: Examples of creative differentiation in rural America and why it is so important. Digital streaming TV, targeting a rural American audience and the power of video. More about the freedom and independence associated with the rural American lifestyle and what that means for marketers. Unique dynamics of the rural American audience. Key takeaways from Steve's career in Missouri government. The value of an integrated marketing approach What it means to be screen-driven vs. "seen-driven" and the importance of your optimal tribe. A unique trait of great leaders.