Creative Everywhere: How CMOs Turn Creator Content into a Scalable Growth Engine With Finola Austin

Influencer marketing has moved past the moment. Budgets are real. Scrutiny is higher. And the pressure on CMOs to extract more value from every piece of content, across more channels, faster, isn't letting up.Finola Austin has spent her career at the intersection of creativity and performance, helping brands move beyond the one-off creator post and build something more durable: a content system that feeds paid media, retail, CTV, and owned channels without sacrificing authenticity or losing control of the brand.In this episode, Tom and Finola get into what it actually looks like to operationalize influence, how smart brands are treating creator content less like a campaign and more like an asset class, why the brands winning with UGC are the ones with the clearest brief, and what CMOs need to build internally before scale becomes possible.This is a conversation about what it takes to make creative work everywhere, and keep it working. Connect with Finola Austin: LinkedIn: https://www.linkedin.com/in/finola-austin-99ab6744/Website: https://www.linqia.com/If this conversation moved you, share it with someone who needs to pull up a chair. Subscribe so you never miss a seat at the table.