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Creative From the Client Side: Gary Lancina episode artwork

Apr 6, 2016 24 min

Creative From the Client Side: Gary Lancina

from Creatively Speaking Hosted by Shocase

Gary Lancina, CMO of the Luma Institute and former VP of marketing at Redbox, gives many revealing insights from the client’s point of view including: what really makes up an effective ad? Just because it’s creative, does that make it any good?

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Creative From the Client Side: Gary Lancina

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