Creative Healthcare Marketing That Moves the Needle | EP 15

from Healthcare Marketing Edge · host Luminus Healthcare Marketing

In this episode of Healthcare Marketing Edge, Tim Bouchard, Owner/CEO of Luminus, speaks with Deborah Castaldo, an independent healthcare consultant, about the critical need for creativity in healthcare marketing. Deborah shares her journey from a TV news anchor to a strategic marketer in healthcare, emphasizing the importance of connecting with patients on a human level. They discuss the challenges of breaking through clinical jargon, engaging the community, and addressing patient perceptions. Deborah provides insights into successful marketing campaigns and the necessity of measuring success while building internal support for creative initiatives.

What this episode covers

NOW PLAYING

0:00 27:34

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

Why Live and Evergreen Models Both Fall Short

Feb 4, 2026 ·18m

Similar Podcasts

Wild WinsDay Wild WinsDay Pump the hump with WILD WINSday 🐪💪: Your 3-minute weekly video boost for leadership, sales, marketing, and business breakthroughs to WIN the day! The Course Mentors Podcast The Course Mentors Hey there, future course creator!Ever feel like turning your know-how into an online course is like trying to solve a Rubik's cube blindfolded? Well, grab your headphones because "The Course Mentors Podcast" is here to be your secret weapon!Meet Aimee and Odette (that's us!), your new best friends in the course creation world. We've been in the trenches for over a decade, and for the last five years, we've been rocking the online course space. Now we're here to spill all our secrets in bite-sized, 15-20 minute episodes that'll fit perfectly in your coffee breaks.No fluff, no filler - just real, actionable advice that'll take you from "um, what's a landing page?" to "holy moly, I just hit six figures!". We're talking everything from crafting your course to marketing it like a pro and building a business that'll have you pinching yourself.Whether you're dreaming of ditching the 9-to-5 grind, adding a sweet extra income str A Sip of Aesthetics For Our Sun Productions Welcome to a sip of aesthetics, the podcast that dives into the world of skincare, aesthetics, and wellness. Join Dr. Adam and expert guests as they explore the latest trends, debunk myths, and share transformative stories of NU Med Spa. Whether you're seeking tips for radiant skin or insights into cutting-edge treatments, each episode will empower you to embrace your beauty from the inside out. Tune in for engaging discussions that go beyond the surface! AI Generated - EDU Video Podcast Magnus Lian Explore how video tools and AI are transforming education with Magnus Sæternes Lian, Senior Engineer at NTNU and founder of ReadyMedia. This podcast dives into the latest video technologies, real-world use cases, and actionable insights for educators and tech enthusiasts. Created using cutting-edge AI tools like GoogleLM and ElevenLabs, all content is verified for accuracy. Discover practical solutions and stay ahead in the evolving landscape of educational technology!

Frequently Asked Questions

How long is this episode of Healthcare Marketing Edge?

This episode is 27 minutes long.

When was this Healthcare Marketing Edge episode published?

This episode was published on February 24, 2026.

What is this episode about?

Is there a transcript available for this episode?

Yes, a full transcript is available for this episode. You can read the complete transcript on the episode page.

Can I download this Healthcare Marketing Edge episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.

URL copied to clipboard!