Creative Healthcare Marketing That Moves the Needle | EP 15

from Healthcare Marketing Edge · host Luminus Healthcare Marketing

In this episode of Healthcare Marketing Edge, Tim Bouchard, Owner/CEO of Luminus, speaks with Deborah Castaldo, an independent healthcare consultant, about the critical need for creativity in healthcare marketing. Deborah shares her journey from a TV news anchor to a strategic marketer in healthcare, emphasizing the importance of connecting with patients on a human level. They discuss the challenges of breaking through clinical jargon, engaging the community, and addressing patient perceptions. Deborah provides insights into successful marketing campaigns and the necessity of measuring success while building internal support for creative initiatives.

Episode metadata supplied by the publisher feed · Published Feb 24, 2026

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Creative Healthcare Marketing That Moves the Needle | EP 15

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This episode is 27 minutes long.

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This episode was published on February 24, 2026.

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