Creative Heleena Trahanas on Sustained Passion, Creating With the People You Trust and Finding the Beauty in Imperfection

Heleena Trahanas is PR and Marketing Manager at Dinosaur Designs and co-founder of Alex and Trahanas - the Sydney-born Mediterranean lifestyle brand she built with her friend Alexandra Heard.Heleena's family came from Greece - her grandparents migrated separately, each building something from nothing. That tenacity is in everything she does. She has spent over thirteen years at Dinosaur Designs while building Alex and Trahanas on the side - a world of hand-painted Italian ceramics, beautiful linen, and a deep love of the Mediterranean way of life, now celebrating ten years.In this conversation, we talk about what it actually takes to sustain passion and creative energy over a long professional tenure, how Alex and Trahanas was born on a friendship built on shared loves, and why joy - not grind - sits at the centre of everything Heleena creates.Find Alex and Trahanas at alexandtrahanas.com | Dinosaur Designs at dinosaurdesigns.com.au | Follow: @alexandtrahanas @heleenatrahanas Hosted on Acast. See acast.com/privacy for more information.