/creative intelligence: scaling influence

What happens when AI becomes better than the average designer? This week, Hikari Senju, founder and CEO of Omneky, joins James to explore how generative AI is transforming advertising from an art form into a measurable, automated system. They unpack how AI is redesigning enterprise workflows, why advertising may replace large portions of traditional sales, and what it means when attention itself becomes an auction-based capital market. From automated creative testing to products validated by ads before they’re built, this conversation examines how AI is changing not just marketing — but how companies allocate capital and scale growth.