Creative is the new targeting: Why diversification drives performance | Alix Sutherland, Meta

Today, creative is the biggest lever for performance. With rising CPMs, endless algorithm shifts, and audiences demanding relevance, the right creative can make or break your media strategy.In this Brave Talk episode, lead creative strategist at Brave Bison, Isabel Villadolid sits down with agency partner at Meta, Alix Sutherland and design lead at Brave Bison, Danielle Fine to chat why creative is now the strategy, not the afterthought.