Creative Marketing Strategies for Legacy Industries

Michelle Keckler is the Co-founder of KNC Marketing, an agency helping B2B industrial companies build their brands. With 15 years of experience in marketing and brand strategy, she has worked for globally recognized brands like Bridgestone Tires and Franke Coffee Systems. Michelle is passionate about building strong brands and helping companies achieve their growth goals.  Danielle Neely is the Co-founder of KNC Marketing, where she creates custom marketing plans to help businesses increase sales. As a seasoned digital marketer, she has worked in the food service, manufacturing, automotive, finance, and nonprofit spaces. Danielle specializes in content creation, social media marketing, and digital advertising. In this episode… With seemingly endless strategies to implement, marketing can be intimidating. Businesses often find themselves at a crossroads, deciding whether to invest in the latest digital trends or stick to traditional methods. How can you decide where to focus your efforts and resources to achieve substantial growth and visibility? As marketers in some of the most foundational industries, cousins and business partners Michelle Keckler and Danielle Neely blend traditional and digital marketing to achieve results for their clients. They recommend starting with the basics, like branding and logo design, to position yourself in the market. A cohesive logo, website design, and brand allows you to promote your business and amplify your message by investing in digital channels with your target audience. These may include Google Ads or social media platforms that can drive leads and revenue. In the first episode of Industry Edge, Michelle Keckler and Danielle Neely, Co-founders of KNC Marketing, are interviewed by Chad Franzen of Rise25 about marketing strategies for the industrial space. Together, they share their company's mission statement, how they create custom marketing strategies, and what listeners can expect from the podcast's upcoming episodes.