Creative Passion Meets Profit Building A Sustainable Event Business

In this episode of ABC Weddings Unveiled, we sit down with entrepreneur and event industry educator Ekima Smith, founder of EDCAC and The Five Collective. With a background in finance and accounting for major corporations like CITI Group, LBrands, and Nationwide Insurance, Ekima brings a unique perspective to the event industry—helping creatives understand the business behind the beauty. We discuss pricing strategies, budgeting, cash flow management, leadership in the wedding industry, and why understanding your numbers is essential for long-term success. Ekima also shares how creatives can build profitable businesses without sacrificing their artistic passion. Whether you're a wedding planner, designer, venue owner, or creative entrepreneur, this episode is packed with practical advice to help you grow sustainably and confidently.