Creative Personalisation Using Tech - Caitlin Filmer On Getting The Most Out Of Your Creative, Tech And Consumer Journeys

According to McKinsey's Digital Personalisation at Scale report, Personalization can reduce acquisition costs by as much as 50 percent, lift revenues by 5 to 15 percent, and increase the efficiency of marketing spend by 10 to 30 percent. 73% of consumers prefer to do business with brands that take their personal preferences into account (digitaltrends.com) On this episode we explore the world of creative personalisation and how tech can play a role in it. To support us on our learning journey, we have a special guest expert to co-host the episode, Caitlin Filmer, who heads up Ad-Lib here in Australia. Ad-Lib is an exciting tech platform that allows marketers to take their core creative and turn that into thousands of personalised ads for your different audiences, platforms and external signals. We dive into the principles of defining your audience segments, the importance of your core creative, consumer journeys and campaign optimisation. If you like this episode, please hit subscribe and leave us a 5 star rating and review! Learn more at themarketingshowpod.com or ad-lib.io