Creative Producer, Desmond Chung, on how AI is reshaping the creative industry, the impact of the democratisation of media, and how his love of pop culture shapes his work

Today’s guest is Desmond Chung. Desmond is based in Hong Kong, where he is the Vice President of Creative Management with blockchain and web3 specialist brand, Collectiv. Before arriving at this role, Desmond has spent the past ten years working in all areas of content creation and media production throughout Asia. Desmond Chung’s career is anything but linear. He studied finance/law in Tasmania, Australia, moved to Hong Kong over ten years ago, where he’s VP Creative Management with blockchain and web3 specialist brand, Collectiv.In our episode, Desmond shares his experiences working in content creation across television, film and online platforms. He introduces me to the term, democratisation of tech, and we cover what’s different in the commercial creative landscape between Hong Kong and Australia. We also delve into what is a blockchain game, where Desmond valiantly tries to explain to me what it is, using layman terms. About Desmond Chung: Desmond’s career is peppered with countless achievements, some of them include his time as Creative Director of Talon Sports where he grew the esports and gaming platform’ s social media following up to over 600K followers. He’s produced live online-tournaments, that clocked-up over 10 million liveview streams and then, capitalising on the momentum, Desmond successfully secured sponsorship deals with Paris Saint-Germain football club and Nike. Shifting away from the gaming landscape, Desmond has also worked in film and television production, strategising, shooting and producing ad campaigns for global brands such as Qantas and apple, and he’s also currently working on a new film project.Follow Desmond Chung: https://www.instagram.com/teslaink/ Connect with Desmond Chung: linkedin.com/in/desmondchungMore about Collective: http://collectiv.coLex Talk Design PodcastWe’re speaking with all the talented creatives and creators about the business of design. Subscribe YouTube: https://www.youtube.com/@LexDesignAgencySubscribe Apple Podcasts: https://podcasts.apple.com/au/podcast/lex-talk-design/id1797431854Subscribe Spotify: https://open.spotify.com/episode/0DKAN5j9xUy0FeOuFpWACJ?si=jIVjXJtDS3uOPJybeJzL8A  Subscribe Buzzsprout: https://www.buzzsprout.com/2454031Follow: https://www.instagram.com/lexdesignagency/Thanks for listening!Subscribe, follow, visit: YouTube: https://www.youtube.com/@LexDesignAgencyApple: https://podcasts.apple.com/au/podcast/lex-talk-design/id1797431854Spotify: https://open.spotify.com/show/3SrN9hpHzI6cUjmDj2eRIK?si=64d95dca6e3c4401Instagram: https://www.instagram.com/lexdesignagency/