Creative. Strategic. Direct. Jen Conley’s Mortgage Growth Formula | Ep. 7

Send us Fan MailWant to build a mortgage business that thrives—no matter the market? Jen Conley is proof that it’s possible.In this episode, Frazier sits down with Jen, a powerhouse mortgage pro from Southern Ohio, to unpack her game-changing approach to direct-to-consumer marketing and how she uses radio storytelling to connect with clients.Jen gets real about the ups and downs of the industry and shares why taking control, building genuine relationships, and creating a balanced partnership with agents is the key to long-term success.If you’re looking for creative, strategic ways to stay profitable and resilient, this episode is a must-listen. Hit play and learn from one of the best.00:00 Introduction and Meeting Jen Conley00:35 Jen Conley's Background and Heritage01:48 Challenges and Strategies in 202402:55 Consumer Direct Marketing and Lead Conversion06:05 Training and Supporting Agents12:23 Emotional Impact of Home Ownership19:44 Business Models and Market Realities22:17 Recognizing Market Shifts Early23:16 The NAR Settlement and Agent Awareness24:12 Challenges with DOJ and Agent Reactions25:28 Contrarian Approach to Business26:42 The Power of Storytelling in Radio28:19 Client Success Stories33:37 Marketing Strategies for 202539:19 Concluding Thoughts and Future OutlookTMP is presented by: Empower LOConnect with us at [email protected] to connect with Jen [email protected]: @_homeloanabyjenRadio spots:www.wkkj.com