EPISODE · Jun 26, 2025 · 23 MIN
Creative Strategist with Erwan Liébot
from World of Marketing: Jobs · host Sonja Kamper
In this episode, Erwan, a Creative Strategist, shares his insights on transforming initial concepts into powerful campaigns. Tune in to discover his methods for creating compelling Reels tailored to the target group!Host: Sonja KamperGuest: Erwan Liébot Canva: graphic design platform de-rush: preselection of clips for editing CapCut: all-in-one creative platform ChatGPT: generative artificial intelligence chatbot Google Sheets, Google Drive, Google Agenda (Calendar), Gmail, Gemini: Google ecosystem ubiquitous: omnipresent chronophage: time-eater hook: attention-grabber (visual, sound, psychology) CTA: call to action, buy now, read more police d'écriture (fr.): typeface Es-em-uh: SME, E is pronounced as uh in French
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Creative Strategist with Erwan Liébot
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