Creative Strategy Is The Future | Zaeem Bhanji

Sean and Cameron sit down with Zaeem Bhanji, co-founder and CEO of Yolodex and former AI research and ads product lead at Meta, to explore what this means for media buyers, creative teams and agencies.They discuss:- Why the skills of traditional Meta media buyers were built for a world that no longer exists- How psychographic personas can replace demographic targeting- Why marketers are automating creative production when they should be automating customer research- How Yolodex turns customer data and advertising performance into creative opportunities- Why AI-generated content can damage trust and brand authenticity- Whether Meta will eventually create, target and optimise entire campaigns- Why 90% of advertising may be automated while the exceptional 10% becomes more valuable- Whether creative strategists will replace media buyers as advertising’s most sought-after talent- What AI means for agencies, employment, energy costs and the wider economyThe ability to generate thousands of adverts is no longer an advantage. The real advantage is understanding which customers matter, what they want and which creative will reach them.