Creative trends Q1 2023, Mobile games Soft launch Sonar, Meta enhanced interaction in admon (#64)

This is no BS gaming podcast 2.5 gamers session #64. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously. Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠r, ⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg⁠⁠⁠⁠⁠⁠⁠⁠⁠ Youtube: ⁠https://youtu.be/6VHp7py_FzY Today’s episode is brought to you by Mistplay, the #1 loyalty app for mobile gamers. Mistplay is a media source that leverages continuous rewarded engagement to drive retention and LTV for advertisers. If you’re looking to reach high-value users and achieve your performance goals, check out Mistplay and get in touch at mistplay.com! Agenda: 00:00 Intro 00:51 it's 4 am somewhere 01:10 no chit-chat! Let's talk about most Eastern European LinkedIn post! 03:45 no margaritas in the house; please don't make your segment too long, Jakub. 04:20 Two friends & one hostile asshole 04:45 This is who Jakub is! 05:13 Ad monetization update: Meta email 06:27 How do we know ad networks are fingerprinting? 06:44 Where were you when ATT happened? 08:20 Facebook adds "enhanced interaction" to the rewarded video 09:47 Enhanced interaction, my ass 11:15 NPCs an ad in VR 11:50 Felix answering questions from the audience 12:13 How to prepare your admon stack to prep for Google change? 13:19 Ping Felix for help 14:55 Few words about Mistplay 16:20 UA challenges by Gamesforum 17:12 Finding flamingo slippers is the biggest challenge 19:07 Creative trends Q1 2023 19:58 Royal Match 22:45 Jakub & Felix having fun while seeing 0 ads 23:25 Topwar 26:32 Township 28:35 Cooking Madness 30:25 Merge mansion 30:40 No one hates Pedro Pascal 31:50 Couldn't find the screenshots, sorry! 32:56 Evony & Stormshot 33:20 Herowars 34:41 What are the trends? 34:54 The real gameplay is going to win! At some point! 37:00 Jakub is starting a new segment! 37:05 Soft launch sonar 37:50 My periscope is out, my friend! 44:02 No Gachapools! 52:00 Ubisoft really needs a mobile hit game! We are co-organizing a fun night at the Encore beach club. Please register on this link https://info.youappi.com/mau-2023-club-guest-list-general⁠⁠⁠ or ping me. ⁠⁠ Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on Youtube, Spotify, and Apple! Please share feedback and comments - [email protected] If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric New article: ⁠⁠https://lancaric.substack.com/p/10-tips-for-killer-user-acquisition East side games case study: https://www.mistplay.com/resources/loyalty-drives-scale-and-retention-for-east-side-games