Creative Visionary Roger Hooks is In the Queue

ROGER HOOKS brings 36 years of business experience to the Queue. He has collaborated with industry giants such as Apple, Intel, AMD, NVIDIA, and Universal Music Groupshowcasing his versatility in creative leadership. As Creative Director at Supermicro since 2006, Roger has significantly impacted the company’s global brandstrategy, helping increase its market cap from $250M to $50B. He played a key role in the 3.0 Brand launch, elevating Supermicro into the Tier 1 Enterprise Server Solution space. Roger’s leadership, working closely with seniorexecutives, has shaped the company’s identity, emphasizing collaboration and teamwork over individual accolades. His career blends strategic thinking with creative innovation, making him a highly influential figure in corporate branding and design. In the Queue Roger discusses AI's impact on creative roles and how workers can leverage AI to boost their careers and how businesses can make the right decisions about which AI power tools to deploy for maximum impact.This episode is brought to you in part by Mike's new book, AI is Coming for Your Job, What you can do to Survive and Thrive available where you get your books and eBooks.