EPISODE · May 14, 2014 · 12 MIN
Creativegood.com Consulting Director Ed Dawidowicz
from Ecommerce Conversations · host Practical Ecommerce
Ed Dawidowicz, senior consulting director for Creativegood.com, provides a series of do-it-yourself tips to improve usability and customer experience at your website. He recently spoke with Practical Ecommerce’s Mitch Bettis about the importance of keyword mapping and custom landing pages for key search terms to provide better experience for customers. He also discusses the importance of observing customers using your site and the types of things you can learn when you observe online shoppers in action
What this episode covers
Ed Dawidowicz, senior consulting director for Creativegood.com, provides a series of do-it-yourself tips to improve usability and customer experience at your website. He recently spoke with Practical Ecommerce’s Mitch Bettis about the importance of keyword mapping and custom landing pages for key search terms to provide better experience for customers. He also discusses the importance of observing customers using your site and the types of things you can learn when you observe online shoppers...
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Creativegood.com Consulting Director Ed Dawidowicz
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