Creatividad en tiempos de IA con BBDO

from Oye.Cracks · host El Economista Podcasts

¿Qué significa ser creativo en un mundo donde la inteligencia artificial avanza a pasos agigantados? ¿Cómo se transforma una agencia como BBDO para mantenerse relevante en una industria cambiante?En este episodio, conversamos con Benjamín Pedrero, Chief Creative Officer de BBDO México, sobre la evolución de la agencia, el estado actual de la publicidad, y la competencia en un entorno cada vez más desafiante.Hablamos de creatividad como eje central de la comunicación, del papel de la inteligencia artificial en los procesos creativos y del momento que vive México como potencia creativa en el mundo.¡No te pierdas este episodio!

Episode metadata supplied by the publisher feed · Published Jun 27, 2025

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Creatividad en tiempos de IA con BBDO

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