Créativité et innovation - IFM

What this episode covers

La créativité (autrement dit l'art de voir les choses différemment), n'est pas synonyme d'innovation. La France, par exemple, est un pays traditionnellement très créatif mais souvent moins innovant que d'autres. L’innovation consiste à traduire la créativité dans les faits, à tous les niveaux du produit ou du service qu'on a à proposer. Cette équation complexe est devenue centrale dans l'économie. Edouard Le Maréchal, président de Créa-France (Association française pour le développement de la créativité), analyse la façon dont on peut "innover de façon innovante" et efficace, invitant à s'interroger sur les raisons des réussites et des échecs des différentes méthodes et stratégies d'innovation en vigueur dans les entreprises.

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This episode was published on November 30, 2017.

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La créativité (autrement dit l'art de voir les choses différemment), n'est pas synonyme d'innovation. La France, par exemple, est un pays traditionnellement très créatif mais souvent moins innovant que d'autres. L’innovation consiste à traduire la...

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