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Nov 30, 2017 1 hr 1 min

Créativité et innovation

from IFM Hosted by Institut Français de la Mode

La créativité (autrement dit l'art de voir les choses différemment), n'est pas synonyme d'innovation. La France, par exemple, est un pays traditionnellement très créatif mais souvent moins innovant que d'autres. L’innovation consiste à traduire la créativité dans les faits, à tous les niveaux du produit ou du service qu'on a à proposer. Cette équation complexe est devenue centrale dans l'économie. Edouard Le Maréchal, président de Créa-France (Association française pour le développement de la créativité), analyse la façon dont on peut "innover de façon innovante" et efficace, invitant à s'interroger sur les raisons des réussites et des échecs des différentes méthodes et stratégies d'innovation en vigueur dans les entreprises.

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