Creativity, Curiosity & Storytelling: Building a Business from your Passion - Will Yang

Will Yang is a gifted storyteller, specializing in short-form video and today he breaks down what you can do to tell better stories today, even with no experience.Will Yang is the CEO and creative director of Differo Marketing where he helps brands and businesses tell authentic stories, driving awareness and connecting audiences around the world.On the podcast today, Will shares his story of turning his creativity into a full-time sustainable business, along with the challenges and rewards found along the way.Today Will will cover:🔹Start before you’re ready🔹Focus beats perfection🔹Do boring things really well🔹Stop obsessing over gear🔹Protecting your creativity🔹Your phone is a powerful storytelling tool Follow Will:🌐 Website 👉 https://www.differo.ca/🔗 LinkedIn 👉 https://www.linkedin.com/in/willyanghfx/🔗 Instagram 👉 https://www.instagram.com/willyanghfx/⏱️ Timestamps:00:00:00 Introduction00:02:00 Music as a universal language00:02:32 Immigrating to Canada and life in China00:10:26 Lessons learned from early days of business00:12:37 Being a storyteller00:16:06 Challenges faced in business and how to overcome them00:23:39 Avoid busy work00:25:08 How to know when to upgrade your gear00:28:00 Building a sustainable business00:32:38 Do the boring thing so good you have to get noticed00:34:34 What does Differo do now?00:35:08 Will's thoughts on AI in the creative industry00:41:15 The importance of being curious00:45:12 Being a people pleaser00:46:51 Dealing with out-of-scope client requests00:49:02 Advice for creatives going into entrepreneurship00:51:28 How to get clients as a creative00:57:08 How to tell good stories01:05:15 Exploring Will's creative process01:11:49 How to keep the creative passion alive01:14:32 Is there such a think as work life balance?01:18:18 What do people get wrong about content creation?01:24:06 Will's last words