Creativity in healthcare marketing with Euan Ferguson

What does high-impact marketing look like in one of the world’s most highly regulated industries? In this episode of the Brand Intelligence podcast, our host William Tyree, CMO of IntelligenceBank, sits down with Euan Ferguson, Marketing Operations & Planning for Medibank, as he shares insights into his role in marketing operations, highlighting the importance of making it easier for marketers to focus on creativity by removing barriers and ensuring compliance. The conversation touches on the role of the compliance team, collaboration with legal, clinical, and product teams, and the overall focus on customer experience. Discover the unique aspects of Medibank's brand, grounded in the purpose of "better health for better lives." Euan reflects on personal experiences with the brand, emphasizing the loyalty and trust it instills in customers.