Creativity in modern marketing with Ben Dutter (Power Digital)

from Brandformance · host Pranav Piyush

Today's guest is Ben Dutter, the Chief Strategy Officer at Power Digital, a full-service digital agency providing customized performance marketing strategies to empower business growth. Ben has worked with brands and agencies throughout his career and also led a turnaround at Power Digital itself. Here are three things that I learned from Ben:How he led Power Digital's transformation after his arrival. If 95% of marketing tasks are going to be done by AI.The importance of creativity in modern marketing.

What this episode covers

Today's guest is Ben Dutter, the Chief Strategy Officer at Power Digital, a full-service digital agency providing customized performance marketing strategies to empower business growth. Ben has worked with brands and agencies throughout his career and also led a turnaround at Power Digital itself. Here are three things that I learned from Ben: How he led Power Digital's transformation after his arrival. If 95% of marketing tasks are going to be done by AI.The importance of creativity in ...

NOW PLAYING

Creativity in modern marketing with Ben Dutter (Power Digital)

0:00 39:39

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

#4 Benelux Unlocked

Oct 29, 2025 ·21m

#3 Escape the CAC Trap

Sep 3, 2025 ·9m

#2 Insight over Instinct

May 14, 2025 ·28m

#1 The Battle of Attention

Apr 4, 2025 ·10m

#07 - A estratégia de marca e crescimento do Merlin e do Purple Metrics | O Experimento

Dec 8, 2023 ·29m

#06 - Como se constrói uma comunidade? | O Experimento

Dec 8, 2023 ·24m

Similar Podcasts

O Experimento com Guta Tolmasquim e Gabriel Mineiro O Experimento Branding e Growth têm uma certa rivalidade histórica. Cada um tende a trabalhar de forma isolada no marketing, disputar espaço, importância e orçamento. Para acabar com essa "tensão", Guta Tolmasquim - Fundadora do Purple Metrics - e Gabriel Costa (Mineiro) - Fundador do Merlin e Growth Leaders Academy - ícones de Branding e Growth respectivamente, se uniram para lançar O Experimento, o podcast que pretende fazer as pazes entre as duas áreas!O programa te convida a desafiar suas verdades absolutas, mostrando que as marcas só tendem a ganhar resultados mais expressivos com "brandformance". #PorTuPyme Brandformance AR "Achatemos la curva de la negatividad". Somos creyentes de la frase «En tiempo de crisis, hay oportunidades». Por ello, traemos un espacio para que emprendedores, Pymes y empresas medianas puedan hacer networking en streaming y dar a conocer su proyecto de forma gratuita. Te invitamos a achatar la curva de la negatividad y a motivar a otros emprendedores como nosotros. Do Change Marketing Now Matthias Riedl Welcome to Do Change Marketing Now – the podcast for marketers, founders, and brand builders who are tired of the same old playbook. Hosted by Matthias Riedl, CEO of DCMN and pioneer of Brandformance Marketing, this show is your backstage pass to bold strategies and smart leadership insights that actually move the needle.Matthias has helped over 400 digital brands scale with a unique mix of performance and brand thinking. Whether you’re building awareness, expanding internationally, or trying to break through a saturated market. He’s been there, done that, and is ready to share what works now.Each monthly episode delivers punchy perspectives and honest takes on modern marketing – from cutting through the noise to making people actually care about your brand.What to Expect:Monthly Drops: One high-impact episode per month, perfect for your commute, coffee break, or strategy reset.Brandformance-First: Deep dives into combining brand and performance for sustainable growth.Expert Inte

Frequently Asked Questions

How long is this episode of Brandformance?

This episode is 39 minutes long.

When was this Brandformance episode published?

This episode was published on May 31, 2024.

What is this episode about?

Can I download this Brandformance episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.

URL copied to clipboard!