Creativity in the Age of AI: Prof. Jerry Wind’s Toolkit for the Modern Mind

Prof. Yoram (Jerry) Wind, Lauder Professor Emeritus and Professor of Marketing at The Wharton School, University of Pennsylvania, shares profound insights from his acclaimed book, “Creativity in the Age of AI: Toolkits for the Modern Mind”. This episode with Prof. Yoram (Jerry) Wind delves into how creativity can be cultivated systematically rather than seen as a rare innate gift. He explains that creativity works like a muscle and can be strengthened through deliberate practice, diverse techniques, and by challenging entrenched mental models. The discussion dispels the left-brain/right-brain myth, emphasizing interconnected neural networks and the importance of switching modes stepping away from analytical work to unlock fresh ideas. Prof. Wind presents AI as a 24/7 “smart research assistant” that helps question assumptions, explore “what if” scenarios, and expand the range of options without replacing human judgment. He introduces the idea of a personal “creativity portfolio” and stresses experimentation, interdisciplinary collaboration, and overcoming organizational resistance as keys to innovation. A simple exercise using AI to design a detailed travel plan illustrates how quickly skeptical users can recognize AI as an essential creativity partner. This podcast is brought to you by Global Management Consultancy. For more information, please visit www.globalmanagementconsultancy.com. Disclaimer: A. The background music used in this video is the property of its respective developer and is protected by Copyright. Although it is a free version, Business Talk, Global Management Consultancy and Deepak Bhatt do not hold the rights to this music. B. Prof. Yoram (Jerry) Wind offered thoughtful perspectives from his acclaimed book, “Creativity in the Age of AI: Toolkits for the Modern Mind,” in his conversation on the Business Talk podcast channel. The uploaded video contains copyrighted material; therefore, any modifications to graphics, music, or the presence of the author or host are strictly prohibited.