Creativity is everybody’s job with Jeremy Kriegel

In this episode, I am in conversation with Jeremy Kriegel, a UX leader and the host of the Saving UX podcast.Jeremy sharesGetting into UX accidentallyStarted in the mid 90s, Undergrad in CMU, Art and EnglishStudying electronic and time based media and working with robotic sculptureA friend asking for help with creating a websiteHiring friends and colleagues to start an agencyGetting introduced to HCI and taking a more formal approach to learning UXHow his stint with Xerox was a great learning experienceMoving on to various companies across industriesOne common theme has been agile ways of workingWorking with xerox printers that were complex -- from tree to book - and managing the various steps and interactionsThe relevance of user research and how or why many organizations do not do thatAbout creating processes that meets a team’s needsHow creativity is part of everyone’s workJeff Patton’s guidance on creating a holistic vision in  lightweight way and a tree analogyShares a story about an experience with working on a poker platform that needed to comply with new taxability regulations in FranceHis thumb rule of gathering inputs from 8 people, for a more comprehensive understandingQuantitative gives a lot of what, but not why..Letting go of internal bias [not asking leading questions etc]Why role based personas approach need to be re-looked at, to identify inflexion points to understand how their needs change over timeLearning from the model used by many gamesThe benefit of not optimizing for first use experienceHelping the user stay focused and accomplish their goals; with post-pandemic, how can UX discipline help not only stay focused, but also provide breaks to refresh themselvesJeremy Kriegel is a UX leader, very active on various professional forums.He is also the host of the podcast ‘Saving UX’https://www.linkedin.com/in/jeremykriegel/