Creativity + PR with Edelman's Jackie Cooper & Unity's Gerry Hopkinson.

Two of the PR world's leading creative lights join the Echo Chamber after their agencies — Edelman and Unity — came top of the Holmes Report's recent Global Creative Index. In conjunction with Arun Sudhaman, the group discuss what sets the best public relations work apart, talk about the PR industry's efforts to become more creative, and explore differences between creativity in PR and advertising.