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Creator Coup: CEO Neal Mohan on YouTube Beating Netflix Without Buying a Single Show episode artwork

EPISODE · Jun 18, 2025 · 38 MIN

Creator Coup: CEO Neal Mohan on YouTube Beating Netflix Without Buying a Single Show

from Ankler Agenda · host TheAnkler.com

Live from Cannes Lions, Ankler Media CEO Janice Min hosts a rollicking, wide-ranging conversation with YouTube CEO Neal Mohan about the platform’s growing dominance — both on TV screens and across culture — as ad dollars and audience swing decisively toward creators and away from traditional entertainment. Now that YouTube claims a larger share of TV viewership than Netflix, Mohan responds to Netflix co-CEO Ted Sarandos’ swipe that YouTube is for “killing time” while Netflix is for “spending time.” “Who am I to say what’s spending time, engaging time, quality time, killing time?” Mohan told a packed audience at ADWEEK House. “It’s all of us as consumers — the 2 billion people that come to YouTube every single day — we get to decide how to spend our time.” (YouTube Originals shut down in 2022 before Mohan took the CEO seat.) Other highlights: Mohan answers whether YouTube’s reported $2 billion per year NFL Sunday Ticket deal is paying off; teases plans for global sports rights expansion; and breaks down how the company has quietly captured massive podcast market share from Apple and Spotify. And stick around until the end — for his final swipe back at Netflix. Learn more about your ad choices. Visit megaphone.fm/adchoices

What this episode covers

Live from Cannes Lions, Ankler Media CEO Janice Min hosts a rollicking, wide-ranging conversation with YouTube CEO Neal Mohan about the platform’s growing dominance — both on TV screens and across culture — as ad dollars and audience swing decisively toward creators and away from traditional entertainment. Now that YouTube claims a larger share of TV viewership than Netflix, Mohan responds to Netflix co-CEO Ted Sarandos’ swipe that YouTube is for “killing time” while Netflix is for “spending time.” “Who am I to say what’s spending time, engaging time, quality time, killing time?” Mohan told a packed audience at ADWEEK House. “It’s all of us as consumers — the 2 billion people that come to YouTube every single day — we get to decide how to spend our time.” (YouTube Originals shut down in 2022 before Mohan took the CEO seat.) Other highlights: Mohan answers whether YouTube’s reported $2 billion per year NFL Sunday Ticket deal is paying off; teases plans for global sports rights expansion; and breaks down how the company has quietly captured massive podcast market share from Apple and Spotify. And stick around until the end — for his final swipe back at Netflix. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Creator Coup: CEO Neal Mohan on YouTube Beating Netflix Without Buying a Single Show

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How long is this episode of Ankler Agenda?

This episode is 38 minutes long.

When was this Ankler Agenda episode published?

This episode was published on June 18, 2025.

What is this episode about?

Live from Cannes Lions, Ankler Media CEO Janice Min hosts a rollicking, wide-ranging conversation with YouTube CEO Neal Mohan about the platform’s growing dominance — both on TV screens and across culture — as ad dollars and audience swing...

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